[SocialMediaPopup border="D91608" backcolor="8FA5CC" width="650px" height="370px" fblikeenabled="Y" socialmediapopupmsg="%3Ch2%20style%3D%22text-align%3A%20center%3B%22%3EHelp%20me..%20help%20you%21%3C/h2%3E%0A%3Cp%3E%26nbsp%3B%3C/p%3E%0A%3Cp%3ETo%20get%20access%20to%20the%20awesome%20%22locked%22%20content%20on%20this%20page%20that%20will%20tell%20you%20all%20about%20how%20to%20grow%20your%20business%20sales%2C%20all%20you%20have%20to%20do%20is%20to%20simply%20%22Like%22%20this%20page%20on%20ANY%20one%20of%20the%20BIG%204%20social%20networks%20of%20your%20choice%3A%20FaceBook%2C%20Google%2C%20Twitter%20or%20LinkedIn.%3C/p%3E%0A%3Cp%3EGo%20ahead%20and%20click%20on%20one%20of%20the%20%22Like%22%20buttons%20above%20and%20enjoy%20the%20free%20content%21%3C/p%3E" popupcloseuponaction="Y" fblikelockbtn="%3Cdiv%20id%3D%22fb-root%22%3E%3C/div%3E%0A%3Cscript%3E%28function%28d%2C%20s%2C%20id%29%20%7B%0A%20%20var%20js%2C%20fjs%20%3D%20d.getElementsByTagName%28s%29%5B0%5D%3B%0A%20%20if%20%28d.getElementById%28id%29%29%20%7Breturn%3B%7D%0A%20%20js%20%3D%20d.createElement%28s%29%3B%20js.id%20%3D%20id%3B%0A%20%20js.src%20%3D%20%22//connect.facebook.net/en_US/all.js%22%3B%0A%20%20fjs.parentNode.insertBefore%28js%2C%20fjs%29%3B%0A%7D%28document%2C%20%22script%22%2C%20%22facebook-jssdk%22%29%29%3B%0A%3C/script%3E%0A%3Cdiv%20class%3D%22fb-like%22%20data-send%3D%22true%22%20data-layout%3D%22button_count%22%20data-width%3D%22100%22%20data-show-faces%3D%22false%22%3E%3C/div%3E%0A" exitpopupenabled="N" exitpopupurl="http%3A//www.balancecoach.com.au/wp-content/plugins/socialmediapopup/thankyou-sample.html" exitpopupcookiexpdays="1" cookieexpdays="1" exitpopsplash="Are%20you%20sure%20you%20want%20to%20leave%20before%20you%20checkout%20our%20special%20sale%3F" timedelay="20" tweetit="Y" tweeturl="" tweettext="" tweetcount="none" gplus1enabled="Y" gplus1url="" gplus1successmsg="Thank%20you%20for%20completing%20Google+1%20share.%20You%20can%20now%20close%20the%20popup%20by%20clicking%20on%20the%20close%20image%20at%20the%20top%20right%20corner." linkedinenabled="Y" linkedinurl="" buttonorder="f,t,g,l" btnmargin="30" autoclosetimer="20" autoclosemsg="%20%20%20%20%20%3Cform%20name%3D%22countdownform%22%3E%20%0A%09%20The%20popup%20will%20close%20in%20%0A%09%3Cinput%20type%3D%22text%22%20name%3D%22clock%22%20size%3D%222%22%3E%20seconds.%20%0A%09%3C/form%3E%0A%20%20%20%20%20%20" ] [/SocialMediaPopup]Gold Coast Business Coach GOLD ALERT!
In this post I am going to talk to you about one of my most powerful techniques for increasing sales for gold coast businesses.
I cover the a subject called sales turn over drivers. The profit levers you can pull to make more sales.
The value I hope you get from this is an understanding of the value created above the top line.
In the attached image you can see a set of 11 boxes representing different parts of your sales and marketing plan.
I believe that a sales plan comes before a marketing plan and these numbers below must be worked out for your business based on average for your segments or products.
It gets complicated if I talk about your product mix so lets keep it simple.
So as an example image I am setting up a Video Marketing business – I am.
(Those who know me know that I love to help people in business but don’t want to be a “business coach” at all for a number of industry based reasons)
If I want to eventually make a salary around 100K I need to sell about $130K of goods and services. There are a lot of other hidden to the customer costs involved in video.
Working from the bottom of a $130K a year I can work backwards. If my price per video is $330 and the average customer buys 3 videos at a time twice per year then I need 65 customers.
Problem is that is 390 videos a year I would have to make. They take 2-3 days each and frequently longer so that is not going to work.
I have the option of putting my price up or changing my product offer.
But lets just assume that it is OK. As a business coach here on the gold coast – if I recommended someone do that – I should be shot.
But for the example if I needed 65 customers then I’d ask how many old or new ones do I need. If a new business I might have one old one who is a friend.
That would mean my marketing has to deliver 64 new customers. If my conversion rate of prospects to customers is just 2% then I need to be in contact with 3200 prospects.
You can see how different approaches will have different conversion rates and a different reach. If I had to get into contact with 3200 prospects a year I wouldn’t recommend networking and having cups of coffee.
There are lots of different marketing approaching that a business coach might offer people here on the Gold Coast.
Knowing your sales numbers before you start marketing will save you wasting time and precious money before you pull the trigger.
Please leave a comment below to tell me your thoughts.